Appendix 2. Who Really Gets Labeled?

1) Here are the relevant labeling references refuting Bernard Goldberg’s contention, discussed complied by the Bob Somerby on the www.dailyhowler website, based on a search of the programs and individuals Goldberg specifically mentioned.

LISA MYERS, NBC Nightly News,1/23/01:
Tom [Brokaw], it was an unusual day at the Capitol. Instead of the usual partisan sniping, many Democrats say they are encouraged, even excited by seven—70 to 80 percent of the president’s plan, but are prepared to do battle over the rest. Listen to the Senate’s leading liberal after meeting with Bush. KENNEDY (on tape): There are some areas of difference, but the overwhelming areas of agreement and the support are very, very powerful.

DAVID GREGORY, NBC Nightly News, 2/2/01:
Privately, some Democrats wonder who is the real George Bush. The Republican, more conservative than he seems, who nominates the very conservative John Ashcroft, today showing up for work at the Justice Department? Or a true centrist who courts the Congressional Black Caucus this week and leading liberal Ted Kennedy, inviting him and other family members to the White House to watch Thirteen Days, a film based on the Cuban missile crisis?

TOM BROKAW, NBC Nightly News, 5/23/01:
Tim [Russert], a lot of people may not realize if this all goes as we expect that it will, Monday morning Tom Daschle will be the new Senate majority leader as the leader of the Democratic Party. Not even power sharing with the Republicans.
Tim RUSSERT: Tom, if this happens it is a big deal. Look at the issues. Take judicial appointments, including Supreme Court, no longer overseen by conservative Orrin Hatch. Liberal Democrat Pat Leahy. Education? Ted Kennedy is the new chairman. Environment, oil drilling, nuclear power? Jim Jeffords becomes the new chairman of that particular committee. Missile defense, Carl Levin, liberal from Michigan. All of the Bush agenda will have to be modified significantly in order to pass the Senate.

TOM BROKAW, NBC Nightly News, 6/14/01:
It wasn’t all bad news for the president today. He was part of a big victory on Capitol Hill, as members of both parties in the Senate voted overwhelmingly to approve a major new education bill. As NBC’s Lisa Myers reports tonight, this was a spectacular case of the old saying about strange bedfellows and politics.

KIST MYERS: Today’s victory for the president came thanks to a most unlikely ally, the liberal lion of the Senate: Ted Kennedy. Why did he do it? Kennedy says he became convinced this Republican president cares about educating poor children.

TERRY MORAN, World News Tonight, 2/1/01:
Well, Peter [Jennings], you might call it the courtship of Teddy Kennedy. A little while ago, Senator Kennedy arrived at the White House with his wife Victoria. And he seemed to be carrying some kind of gift for the president, some kind of photo—framed photograph. This marks the fifth time since President Bush’s inauguration that he has met the nation’s leading liberal. It’s a personal and political dance that has official Washington buzzing.

LINDA DOUGLASS, World News Tonight, 6/23/01:
If Jeffords switches, Democrat Tom Daschle would be the Senate’s leader. Democrats would control which legislation comes up for a vote. They would chair the committees. Liberal Patrick Leahy, the Judiciary Committee, with power over the selection of Mr. Bush’s judges; liberal Ted Kennedy, the Health and Education Committee, in charge of prescription drug legislation; conservation-minded Jeff Bingaman, the energy—overseeing Mr. Bush's energy plan.

LINDA DOUGLASS, World News Tonight, 6/24/01:
But many Democrats were already flexing their new muscle. On the Judiciary Committee, liberals say they will now block judges they deem too conservative.

KENNEDY (on tape):
We will not be stampeded. We will not be a rubber stamp for the administration for ideological justices.

JOHN ROBERTS, CBS Evening News, 1/23/01:
Liberal Democrats, eager to show bipartisan support for education reform, gave high marks to most of the plan, but when pressed, said they will fight Mr. Bush’s voucher proposal to help students leave failing schools and take federal money with them.

KENNEDY (on tape): I’m opposed to it. We’ll have chances along the way to oppose it. He understands that.

But that was it for CBS; they only called Teddy a "liberal" one time. Were they hiding Teddy’s liberal ways beneath a burqa of their own making? Actually, they were hiding Teddy altogether. We checked CBS for the month of June, when the other two nets were calling him "liberal." Teddy was mentioned on the Evening News only once, on a night when Bob Schieffer subbed for Dan:

BOB SCHIEFFER, CBS Evening News, 6/15/01:
And that’s the news. Sunday on Face the Nation, we’re gonna talk with Democratic Senator Edward Kennedy and the Senate Republican leader, Trent Lott…And Dan Rather will be back on Monday. This is Bob Schieffer in New York.”

Source:http://www.dailyhowler.com/h030102_1.shtml

2) While the above may provide compelling anecdotal evidence, it is not by itself the end of the story. Geoffrey Nunberg took the question a few steps further and generously allowed me to borrow his research for this book. Noting that the network news broadcasts are not catalogued in any easily checkable fashion, Nunberg subjected Bernard Goldberg’s argument to a database search comprising articles from thirty of the nation’s top newspapers. For comparison purposes, he chose five liberals and five conservatives. On the liberal side were Senators Boxer, Wellstone, Harkin, and Kennedy, and Representative Barney Frank. On the conservative side were Senators Lott and Helms, John Ashcroft, and Representatives Dick Armey and Tom Delay. Nunberg found, after eliminating extraneous mentions, “the average liberal legislator has a thirty percent greater likelihood of being identified with a partisan label than the average conservative does.” Barney Frank was described as a liberal two-and-a-half times as frequently as Dick Armey was described as a conservative; Barbara Boxer, twice as often as Trent Lott. Not even Jesse Helms can win this competition. Paul Wellstone is accompanied by the word “liberal” in excess of twenty percent more often than Helms is called a “conservative.”

Nunberg was surprised by his own results. To double-check his methodology, he did the same study using just three newspapers often accused of spouting a liberal bias: The New York Times, The Washington Post, and The Los Angeles Times. The proportions did not change. Nor did they change when the question was applied to politically outspoken actors. Goldberg argues, "it's not unusual to identify certain actors, like Tom Selleck or Bruce Willis, as conservatives. But Barbra Streisand or Rob Reiner. . . are just Barbra Streisand and Rob Reiner." Wrong, again. Nunberg finds that Streisand and Reiner are nearly five times as likely to be labeled by their politics as Selleck and Willis. Warren Beatty is labeled more frequently than Arnold Schwarzenegger. Norman Lear even manages to out-label NRA president Charlton Heston.

Regarding legal experts, we find exactly the same pattern. Contra Bernard Goldberg, Lawrence Tribe and Robert Bork, it turns out, are labeled equivalently. But John Paul Stevens gets the liberal label more often than William Rehnquist, or Clarence Thomas get the conservative one. When it comes to pundits, we see more of the same. It is apparently more newsworthy that Michael Kinsley is a liberal than that George F. Will is a conservative. The labeling of political organizations further disproves what’s left of Goldberg’s phony claim. Americans for Democratic Action sees itself labeled with greater frequency than does Young Americans for Freedom does, and nearly three times as often as the National Association of Scholars.

The table below, constructed in its entirety by Nunberg, contains the results of a search done on the words "liberal" and "conservative" within five words of the names of prominent politicians, public figures, and organizations -- a method that picks out the labeling of political views with better than 85% accuracy. Except where indicated, all searches were done on the Dialog "papersmj" database, which includes the texts of about thirty newspapers, including including The New York Times, the Los Angeles Times, the Washington Post, The Boston Globe, the Miami Herald, the San Francisco Chronicle, the Chicago Tribune, and numerous others. The method and results are discussed further below in Nunberg’s notes that I have reproduced here.

  Total instances in newspapers database Pct within 5 words of relevant label Total instances in "liberal" papers Pct. within 5 words of label in "liberal" papers
Liberal Legislators
Paul Wellstone 2939 9.6% 578 8.48%
Barney Frank 8501 3.8% 1439 3.89%
Tom Harkin 10,147 3.5% 1784 2.02%
Ted Kennedy 17,197 2.6% 2444 2.74%
Barbara Boxer 8977 1.7% 3093 1.78%
Avg. pct. for liberals, all papers 4.21% Avg pct. In "liberal" papers 3.78%

Conservative Legislators
Jesse Helms 19,874 8.0% 4718 6.02%
Tom DeLay 6351 3.5% 1859 2.90%
John Ashcroft 16,551 2.0% 1157 3.03%
Dick Armey 9222 1.5% 1460 1.44%
Trent Lott 18,048 1.0% 4976 1.05%
Avg. pct. for conservatives, all papers 3.2% Avg pct. in "liberal" papers 2.89%

Jurists/Legal
John Paul Stevens 9444 5.8%    
Antonin Scalia 12,147 5.7%    
William Rehnquist 16,116 5.0%    
Anthony Kennedy 9567 3.8%    
Clarence Thomas 29,089 3.3%    
David Souter 8712 2.6%    
Sandra Day O'Connor 14,798 2.3%    
Wiliam Brennan 5788 10.2%    
Thurgood Marshall 9567 4.7%    
Robert Bork [1] 6243 7.7%    
Laurence Tribe 1850 7.6%    

Other Political Figures
Paul Sarbanes (L) 5756 4.7%    
Joseph Biden (L) 12,178 3.9%    
John Conyers (L) 6735 3.7%    
Jack Kemp (C) 39,227 3.6%    
John Kerry (L) 14,111 3.5%    
Maxine Waters (L) 3564 3.5%    
Dan Quayle (C) 36,365 2.5%    
Tim Hutchinson (C) 717 2.4%    
Mitch McConnell (C) 4703 0.8%    
John Warner (C) 4282 0.7%    
Entertainers        
Rob Reiner [2] 4151 0.65%    
Barbara Streisand 17,822 0.28%    
Avg. pct. Streisand & Reiner 0.47%    
Tom Selleck 5615 0.18%    
Bruce Willis 12,957 0.02%    
Avg. pct. Selleck & Willis 0.10%    
Norman Lear 3197 1.8%    
Charlton Heston 8102 1.5%    
Warren Beatty 8591 0.23%    
Arnold Schwarzenegger 18,014 0.12%    

Others
Joseph Rauh (L) 175 14.3%    
Michael Kinsley (L) 2030 6.7%    
George Will (C) 7724 6.3%    
William Bennett (C) 25,560 5.2%    
Organizations        
Heritage Foundation (C) 10,257 39.3%    
Americans for Dem. Action (L) 1956 35.2%    
Young Americans for Freedom (C) 426 32.6%    
People for the Am. Way (L) 4154 29.6%    
Center for Law & Pub. Policy (L) 3099 19.1%    
Center for the Study of Pop. Cul. (C) 214 17.3%    
National Assoc. of Scholars (C) 222 13.1%    
Cato Institute (C) 3991 12.8%    


NOTES:

1. Cf. Bernard Goldberg, Bias,, 57: "Robert Bork is the "conservative" judge. But Laurence Tribe, who must have been on the CBS Evening News ten million times in the 1980's. . . is identified simply as a "Harvard law professor." But Tribe is not simply a Harvard law professor. He's easily as liberal as Bork is conservative."

2. Cf Goldberg, Bias,, 57: "If we [the press] do a Hollywood story, it's not unusual to identify certain actors, like Tom Selleck or Bruce Willis, as conservatives. But Barbra Streisand or Rob Reiner, no matter how active they are in liberal Democratic politics, are just Barbra Streisand and Rob Reiner."

NOTES ON THE METHOD
The database used in the study included all articles from The Denver Post, the New York Times, the Arizona Republic, the St Louis Post-Dispatch, the Detroit Free Press, the Los Angeles Times, the Boston Globe, the Chicago Tribune, the Philadelphia Inquirer, Newsday, the San Francisco Chronicle, the Rocky Mountain News, the Miami Herald, USA Today, The (Portland) Oregonian, the Atlanta Journal-Constitution, the Baltimore Sun, the Christian Science Monitor, the Cleveland Plain Dealer, and the St. Petersburg Times. Some of these files went back as far as 1982, others began as recently as 1992.

The papers used in the survey of "liberal" papers were the Washington Post, the New York Times, and the Los Angeles Times.

Dialog searches were generally done in such a way as to pick up as many combinations as possible of names & titles; e.g., they would have found "Senator Kennedy," "Ted Kennedy," "Teddy Kennedy," "Senator Edward Kennedy" "Edward M. Kennedy" and so forth. Instances of last names alone were not counted, not just because of the potential for ambiguity with common surnames like Lear and Frank, but because partisan labels are usually restricted to the first occurrence of a name in an article, where a full identification would be used (E.g., "Conservative North Carolina Senator Jesse Helms said yesterday,,,."). Care was also taken to use additional distinguishers with common names like John Warner.

Searches were done on the strings "conservative?" and "liberal?" so as to pick up plural forms. Occasionally, of course, the relevant citation involved "noise," as when someone writes: "Robert L. Barr (R-Ga.) has spoken to Council of Conservative Citizens. Sen. Trent Lott (R-Miss.) has tried to distance himself from the group." To gauge the effect of such examples, I examined 100 citations by hand, by taking the first 25 hits for each of Lott, Boxer, Wellstone, and DeLay. I found 12 examples in this set that could not be described as ascriptions of political labels. These were evenly balanced between conservatives and liberals. Or to put it another way, 88 percent of the hits did in fact involve ascriptions of political labels.
See Geoffrey Nunberg, "Label Whores," The American Prospect vol. 13 no. 8, May 6, 2002, http://www.prospect.org/print/V13/8/nunberg-g.html, and Geoffrey Nunberg, “On the Bias, “Commentary broadcast on "Fresh Air," March 19, 2002.
See also http://www-csli.stanford.edu/%7Enunberg/bias.html. Used with permission.


 

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